Meet some of the world's most consumer-led companies

Learn how some of the globe’s foremost companies foster a culture of unwavering consumer-centricity, through select customer cases that highlight challenges, solutions, results and business impact.

Bringing 150+ of the world's leading companies closer to their consumers

Revving Up Adoption: How Toyota Optimised Its Insurance Service

With direct feedback from its customers, Toyota identified and gained insights into the adoption barriers surrounding its latest customer retention initiative.

Painting the Full Picture: How Jotun Explored Online Customer Behaviour

By experiencing its website from the customer’s perspective, Jotun identified and improved most of the elements users clicked on when seeking inspiration.

Beyond Analytics: How Bambo Nature Used Customer Insights to Boost Online Sales

By experiencing its website from the customer’s perspective, Bambo Nature quickly identified and resolved most of the issues that were hurting its online conversions.

Customer empowered marketing: The strategy behind Sydbank ‘Favorit’

Customer retention in banking challenge solved: Thanks to customer insights, almost half of Sydbank’s customers went through ’Sydbank Favorit’ – and 90% of those agreed to be contacted by the bank.

Play to Win: How EPOS Validated Its Brand Strategy for Global Success

With insights from its audience, EPOS learnt how its consumers perceived the brand, as well as what was required to place it as a top-of-mind gaming brand in their minds.

Fuelling Up on Feedback: Circle K’s Prototype User Testing of Its App

With insights from its audience, Circle K discovered how to improve its app prototype in hours by launching a Prototype user testing study and ensure success at release.

A Window to Success: How VELUX Increased Website Conversions with Customer-Optimised Webshops

By taking action on its customer insights, VELUX reached its intended KPI and increased website conversions, customer satisfaction and experience.

The Art of Naming: A Case in Market Resonance

Learn how a global fast-food chain utilised GetWhy’s AI-powered consumer insights to name a new product in a local market.

Breaking the Bank: How Santander Created a Money-Spinning Loan Application Flow

Learn how Santander's user flow analysis together with GetWhy identified issues in its loan application form and addressed them for maximum conversion through customer insights.

How Novozymes Leveraged Customer Insights to Create a Human-Centric Health Brand

How Novozymes created a new health brand by incorporating to the needs and pain points of its customers into its brand identity, simply by launching a brand perception study.

How Saxo Bank’s Customer-Centricity Led Digital Innovation in Private Investing

With deep customer insights, Saxo Bank was able to successfully develop one of the most innovative private investment platforms on the market.

ReSound: Empowering Tinnitus Sufferers with a User-Centered Design

ReSound refined its Relief app with insights from its target audience. As a result of its customer-focused update, ReSound developed an app that truly tackled the pains of its audience, resulting in higher adoptions.