With more than a decade spent in the advertising industry, Sebastian has worked on concept development, strategy, and copywriting for leading brands across the world. Based on a deep understanding of consumer psychology, he has a track record of creating effective and impactful content in all shapes and sizes. As a big believer in next practice over best practice he co-founded the creative agency, Final_final_, a dynamic and collaborative space where talented individuals from various artistic disciplines, fostered a multi-disciplinary portfolio of campaigns, strategies, films, and visual content. Whenever Sebastian isn't at work, he loves spending time outdoors with his family and finding excuses to buy new gear for their adventures.